In my opinion, a good idea deserves to be spread around.
A group of three designers, jointly know as the Civil Twilight Collective , has recently been recognized on NPR.org as the winner of Metropolis Magazine’s Next Generation Design Competition for an innovative adaptation to conventional streetlighting. The lunar-resonant streetlight intelligently adjusts brightness in correspondence with the phases of the moon and in doing so would stand to save significant amounts of energy, energy that currently dissipates into the night illuminating very little that the moon (in its brighter phases) is not already.
The inspiration for such a creative approach to outdoor, public lighting is little more than common sense, but by the same token, if it's such an obvious idea, then why had no one thought of it previously? The point may be that by adopting an ecologically "smart" system such as lunar-resonant streetlights , no corporation, no entities besides the manufacturer and
the designers stand to gain anything from its implementation.
This is where the currently snowballing shift from antiquated, greed-driven, profit-making ventures to sustainable, earth and human-friendly, social business models amasses some serious speed. With no material "wants" to calculate on behalf of its creators, lunar-resonant streetlights (like most socially beneficial inventions) simply cover the needs of their beneficiaries which is to brighten the night while conserving energy resources and also perceptibly reducing light pollution in urban centers.
Other intriguing projects by the Civil Twilight Collective: